We are targeted today
by ‘creatives’ verbal play.
We buy bacon in a bisket,
froot in ice-cream if we risk it?
Why abide these adverts yelling
their intentional misspelling
with their lite and brite and tek.
Who'll defeat this visual dreck?
Let’s now make a list of terms
and, alongside, all the firms
taking liberties with text
that make us ask ‘Whatever next?’
Check the packet, file complaints,
vow to campaign for restraints.
To keep our culture healthy, sane,
dump those goods that mess our brain!